Apple Bets on Messaging Emojis, Siri to Keep Customers Loyal

  • Introduces new software to fight rivals’ popular services
  • Changes to music, Apple TV also announced at developer event

Apple's New Messaging Features Add Apps and Bigger Emojis

Apple Inc. showed off new software, including improvements to iMessage and its voice-activated assistant Siri, to help fend off competition from technology giants who are encroaching on the iPhone maker’s services businesses.

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