Sky Retains Grip on German Soccer in $5.3 Billion Auction

Updated on
  • Discovery Communications wins right to show Friday match live
  • TV companies vied for Bayern Munich, Borussia Dortmund games

Sky Plc has to share the rights to live German soccer with Discovery Communications Inc., though will broadcast the vast majority of the games after the league raised $5.3 billion in the country’s biggest such auction to date.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.