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Emirates Plans Cheaper Class to Lure Top Clients

  • Premium-economy seats would be first at a Persian Gulf airline
  • Move would bring risk of cannibalizing business-cabin bookings
Bloomberg business news

Emirates May Offer Cheaper Class Seats

Emirates, the world’s biggest international airline, may offer premium-economy seats in a reversal of its resistance to a class combining a touch of luxury with reasonable fares, as declining oil revenues prompt Middle Eastern customers to tighten travel budgets.

Introducing a cabin pitched between coach and business would improve fare flexibility as falling crude prices prompt a “paradigm change” in travel habits among wealthier passengers and companies exposed to the Persian Gulf that took hold elsewhere after the recession, Emirates President Tim Clark said.