Blackstone Turns to Investment Banking Model to Court the Rich

  • Firms trying to attract some of $4 trillion in family capital
  • Wealthy families are seeking private businesses, real estate

Studzinski: Why Blackstone Is Moving Into Family Wealth

Blackstone Group LP adopts more of an investment banking model when it courts wealthy families, focusing on forming long-term relationships rather than selling them specific fund offerings, partner John Studzinski said.

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