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Amazon Grocery-Delivery Service Opens to Cutthroat U.K. Market

  • First time Amazon Fresh will be offered outside U.S.
  • Food delivery is popular in U.K., but market is crowded
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Amazon Fresh Expands Grocery Deliveries to U.K.

Amazon.com Inc. is joining the fray in one of the world’s most cutthroat grocery markets.

The e-commerce giant said Thursday its Amazon Fresh food delivery business will now be available to users of its Prime membership plan in central and east London, the first time the service has been offered outside the U.S.