Skip to content
CityLab
Transportation

London Deploys a Hologram to Enforce New Escalator Rules

So far, commuters are mainly ignoring it.
relates to London Deploys a Hologram to Enforce New Escalator Rules
Simon Benhaus/Instagram

Instagram: Simon Paul Benton on Instagram: “We...

London’s Tube Network has a new weapon in its bid to get people to stand on both sides of the escalator: a singing hologram. Try to exit the city’s Holborn Station during morning rush hour and you’re now greeted by a blond woman projected onto a human-shaped cutout. As the video above shows, this smiling Stepford Train Guard urges you to stand on both sides of the escalator rather than reserve one side for walking only. As if the hologram’s grating cheerfulness wasn’t enough (all cheerfulness is grating before 9 a.m.), she has now apparently started singing. According to recent commuter reports, the ghost guard has started blurting slogans and breaking into a somewhat tuneless renditions of Elton John’s “I’m Still Standing,” among other songs.