Sweaty Workout Selfies Catch On as China App Fuels Fitness Boom

  • Keep raises $32 million from GGV, Morningside and Bertelsmann
  • China seeks $761 billion sports industry by 2025 to fight fat

Fitness fads come and go. Jane Fonda tape, anyone? Tae Bo? Richard Simmons and CrossFit? There’s no escaping it, even in China. Riding that wave is Keep, a health and fitness app that secured 30 million users in 15 months and $32 million in venture-capital backing as Chinese look to trim their tummies.

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