Sweaty Workout Selfies Catch On as China App Fuels Fitness BoomBy
Keep raises $32 million from GGV, Morningside and Bertelsmann
China seeks $761 billion sports industry by 2025 to fight fat
Fitness fads come and go. Jane Fonda tape, anyone? Tae Bo? Richard Simmons and CrossFit? There’s no escaping it, even in China. Riding that wave is Keep, a health and fitness app that secured 30 million users in 15 months and $32 million in venture-capital backing as Chinese look to trim their tummies.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.