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Nestle Seeks China Turnaround Online as Competitors Abound

  • E-commerce business more profitable than other retail channels
  • Restructuring allows country units to be more flexible
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Nestle Bets on E-Commerce to Bolster China Sales

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After a period of disappointing growth, Nestle SA is seeking a turnaround in China as the multinational food company focuses on e-commerce and product innovation.

The company’s e-commerce business in China is now more profitable on average than sales through brick-and-mortar retail channels, Reinhold Jakobi, managing director of the food and beverage business in greater China, said in an interview on Sunday. Sales growth for its products online is now expanding at triple-digit rates, he said.