Nestle Seeks China Turnaround Online as Competitors Abound

Updated on
  • E-commerce business more profitable than other retail channels
  • Restructuring allows country units to be more flexible

Nestle Bets on E-Commerce to Bolster China Sales

After a period of disappointing growth, Nestle SA is seeking a turnaround in China as the multinational food company focuses on e-commerce and product innovation.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.