Roger Enrico, PepsiCo Hero in Cola War With Coke, Dies at 71By
His marketing strategy pressured Coca-Cola to try ‘New Coke’
‘The other guy just blinked,’ Enrico told Pepsi employees
Roger Enrico, who as chief executive officer of PepsiCo Inc. used a sponsorship deal with Michael Jackson to nearly pull even in the marketplace with Coca-Cola, has died. He was 71.
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