Roger Enrico, PepsiCo Hero in Cola War With Coke, Dies at 71

  • His marketing strategy pressured Coca-Cola to try ‘New Coke’
  • ‘The other guy just blinked,’ Enrico told Pepsi employees

Roger Enrico, who as chief executive officer of PepsiCo Inc. used a sponsorship deal with Michael Jackson to nearly pull even in the marketplace with Coca-Cola, has died. He was 71.

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