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Huawei Draws From Apple Playbook to Narrow IPhone’s Lead

  • CEO says push on apps, software will help boost device sales
  • Says Chinese phone-maker wants to beat Samsung, Apple
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As Apple Inc. reels from reporting its first revenue drop in 51 quarters due in part to falling iPhone sales, the chief of Chinese rival Huawei Technologies Co. sees revenue at his devices division growing 50 percent this year to $30 billion. To achieve that, he’s pulling tips right out of Apple’s playbook by making a push on apps.

"Apple’s unique advantage has been its ecosystem -- we can learn from Apple to gather developers around us to build applications for our phones," Guo Ping, who is currently chief executive officer as part of a regular rotation at the helm of the company, said in an interview in Brussels, where he’s due to speak at a conference Thursday. "We have our chances," he said about the company’s ambition to grab the top spot in the smartphone industry.