Craft Is Dead. Long Live Craft.
More than ever, people want the stuff they buy to be hand-crafted. Lindsey and Jenny discuss why that is and what that means for big and small businesses. Is “craft” simply a meaningless marketing word? Is the movement dying now that big companies are trying to get a piece of the action? Can people tell the difference between “artisanal” and generic? The musicians behind the Hanson Brothers Beer Company explain why this is just the beginning of the craft revolution. Bloomberg Reporter Craig Giammonna spells out why for big companies, the race is on to think small. And the founder of Ample Hills Creamery talks about what it takes to grow into a successful business while staying true to the ice cream parlor’s Brooklyn roots.
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Running time 27:21