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Xiaomi Pricing Its First Drone at $610 in Challenge to DJI

  • Drone with 4K video said to be priced at about 4,000 yuan
  • Company has already announced plans to unveil drones
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Maintaining Momentum: a Look at the Future of Xiaomi

Bloomberg News
Updated on

Xiaomi Corp., the Chinese smartphone maker that challenged Apple Inc. with sleek designs and low prices, is planning to introduce its first drone at a price more than 20 percent below a comparable product from market leader SZ DJI Technology Co., according to a person with direct knowledge of the matter.

The drone, made by FIMI Technology, will record high-resolution 4K video and cost about 4,000 yuan ($610), the person said, asking not to be identified as the details are private. That compares with $799 for the Phantom 3 4K device on DJI’s website.