Photographer: Alessandro Della Bella/Bloomberg

China’s Alibaba Said to Discuss High-Level FIFA Sponsorship

  • Top-tier partners pay $160 million over a World Cup cycle
  • Dalian Wanda signed up in March amid China soccer push

Chinese e-commerce giant Alibaba Group Holding Ltd. is discussing becoming a top sponsor of FIFA, according to people familiar with the matter, a partnership that would strengthen the ties between China’s power brokers and global soccer’s top executives.

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