Skip to content

Qatar Hires JLo to Promote New Route to Delta's Hometown

  • Superstar headlines Atlanta gala for launch of Doha route
  • Delta to end venue sponsorship as subsidy scrap gets testy
Updated on

The chief executive of Qatar Airways Ltd. -- and chief antagonist of Delta Air Lines Inc. -- has said that his new Atlanta-Doha route would “rub salt in the wounds” of his U.S. rival. Jennifer Lopez will be on hand to shake out the first dash.

On Tuesday night the Persian Gulf airline will celebrate flights linking Qatar’s capital to Delta’s headquarters city, with J. Lo, as the star is known, expected to perform at the city’s historic Fox Theatre in front of Qatar CEO Akbar Al Baker and guests.