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Gap CEO Says He'd Consider Using Amazon to Reach Customers

  • Peck says it would be ‘delusional’ not to think of Web giant
  • Amazon poised to become No. 1 U.S. apparel seller next year
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Photographer: David Paul Morris/Bloomberg

Gap Inc. Chief Executive Officer Art Peck said the retailer would consider relying on third-party sellers such as Amazon.com Inc. to reach customers.

“To not be considering Amazon and others would be -- in my view -- delusional,” Peck said at the company’s annual investor meeting Tuesday in San Francisco. “We are always considering all of the opportunities beyond our traditional mix of channels and stores. Amazon is certainly one, and there are others as well.”