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Nissan Stake Raises Hopes for Mitsubishi Dealers in U.S.

  • ‘It’s some of the best news that we’ve gotten,’ one says
  • Deal seen as extinguishing ongoing fears of U.S. market exit
Nissan is benefiting from an improving U.S. market that registered the best first-half sales in a decade. Photographer: Kiyoshi Ota/Bloomberg
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The chairman of Mitsubishi Motors Corp.’s U.S. National Dealer Council’s Advisory Board said he sees new life for the brand after Nissan Motor Co.’s $2.2 billion stake.

“Anybody that ever said Mitsubishi is not going to make it in the U.S., they can go ahead and rewrite their article,” Ryan Gremore, who runs a Mitsubishi dealership in Normal, Illinois, said in a telephone interview. Even before the recent fuel-economy scandal, fears of a U.S. exit had mounted as the automaker’s product line aged, reminding dealers of Isuzu Motors Ltd. and Suzuki Motor Corp. before their U.S. exits in the past decade. As chairman of the council, Gremore represents the interests of the 361 Mitsubishi dealers in the U.S. “We’re not going anywhere,” he said.