Fifth Third Hires Citigroup’s Stevens as Chief Digital Officer

Fifth Third Bancorp, Ohio’s largest lender, hired Citigroup Inc.’s Melissa Stevens to the newly created position of chief digital officer and head of omni-channel banking.

Stevens, most recently a managing director and chief operating officer for the Citi FinTech unit, will report to Chad Borton, head of consumer banking, the Cincinnati-based lender said Monday in a statement.

Stevens will be responsible for developing “the strategic plan for an integrated omni-channel customer experience, including both sales and service, for all lines of business,” Fifth Third said.

“She is a seasoned professional in numerous areas of financial services innovation and has demonstrated a strong track record of accomplishment,” Borton said in the statement.