Singapore Airlines Fares Fall as Emirates, Etihad Attack: ChartBy
Singapore Airlines Ltd. has sacrificed yields, a measure of average fares paid by customers, to fill more seats amid competition from Middle Eastern carriers including Emirates and Etihad Airways and low-cost airlines such as AirAsia Bhd. According to Malayan Banking Bhd. analyst Mohshin Aziz, Southeast Asia’s biggest airline had no choice but to discount “heavily” to counter rivals’ fare cuts. Yields at the Singapore carrier, set to report full-year results Thursday, have weakened over the past three years.
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