Boeing Mulls Price Cuts, to a Point, in Quest for 737 Share Gain

  • Planemaker bid used jets against C Series in Delta contest
  • Redesigns of largest, smallest 737 Max are on drawing board

The first completed Boeing Co. 737 MAX airplane is pictured at the Boeing manufacturing facility in Renton, Washington, on Dec. 8.

Photographer: David Ryder/Bloomberg

Boeing Co. is studying redesigned versions of the 737 Max jetliner, cutting costs and rolling out more robotics in factories to keep pace with relentless competition in the global aerospace market.

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