Fairway Failure Shows Danger of Overpromising Before the IPO

  • Grocer is now worth less than its board compensation in 2013
  • Planned to open 300 stores, for growth of about 2,400 percent

The Lessons From Fairway's Fall From Grace

Next time a company tells potential investors that it’s “Like No Other,” they might think twice about handing over their money.

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