World's Priciest Soccer Player Doesn't Mean Profit at Euro 2016

  • Expanded tournament means more small nations will compete
  • Wales shows how that's not necessarily very lucrative

Gareth Bale.

Photographer: Victor Carretero/Real Madrid via Getty Images

You’re an underdog who made it to the razzmatazz of soccer’s European Championships for the first time and now it’s time to make some money. Well, maybe not.

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