Skip to content
Subscriber Only

Rents Rise 10%. And 12%. Also 8%

Streams of data point to a steady increase, but the actual numbers are all over the map. What you should know.
Existing Homes For Sale As Prices in 20 U.S. Cities Rise At A Faster Pace
Photographer: David Paul Morris/Bloomberg

If you're looking for an apartment to rent in Atlanta, you might be dismayed to learn that local rents surged 14 percent during the year that ended in February—at least, if you go by the online listing service Zumper. According to Zillow, the increase was 4 percent. Data provided to Bloomberg by CoStar put the increase at 7 percent.

That wild range helps explain why the rents you're seeing out there might differ from what you've been reading—or why you’re not making money hand over fist on that Buckhead mid-rise you scooped up to lease out. It also presents a thorny problem for policymakers seeking to track prices at a time when rising rents are an acute social and political issue.