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Adidas to Sell Ailing Golf Division to Focus on Clothing

  • Talks planned to dispose of TaylorMade, Adams and Ashworth
  • Sportswear co. to retain Adidas Golf shoe and apparel brands
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Adidas CEO Hainer Explains Sale of Golf Division

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Adidas AG is starting talks with potential buyers for the bulk of its golf unit, abandoning a business it’s had nearly 20 years but which is dragging on profitability.

In addition to TaylorMade, the German sportswear maker will also seek a buyer for Adams golf clubs, and Ashworth polos and cardigans after a nine-month strategic review, the company said. It will keep Adidas-branded golf shoes and clothing -- about 40 percent of the unit, whose first-quarter sales fell 1.7 percent to 275 million euros ($316 million).