CBS Beats Forecasts as Super Bowl, Grammys Fuel Ad Gains

  • Fees from local TV stations, cable systems also increase
  • Broadcaster sees more growth as political spending heats up

CBS Beats in 1Q on Super Bowl, Grammy Ad Sales

CBS Corp., owner of the most-watched U.S. TV network, posted first-quarter results that beat analysts’ estimates as February’s Super Bowl and Grammy awards telecasts led a surge in advertising sales.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.