Beyonce Goes From Lemonade to Watermelons With Juice InvestmentBy
Entertainer joins Oprah as more celebrity endorsers buy stakes
Deal adds to singer's wellness-focused business portfolio
Beyonce, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to take a more entrepreneurial approach to endorsements.
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