Beyonce Goes From Lemonade to Watermelons With Juice Investment

  • Entertainer joins Oprah as more celebrity endorsers buy stakes
  • Deal adds to singer's wellness-focused business portfolio

Beyonce arrives for the Costume Institute Benefit at the Metropolitan Museum of Art in New York, on May 2, 2016.

Photographer: Timothy A. Clary/AFP via Getty Images

Beyonce, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to take a more entrepreneurial approach to endorsements.

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