On May 7, residents of Austin will vote on Proposition 1, a ballot measure sponsored by ride-hailing app companies Uber and Lyft. The companies have spent millions pushing for the initiative, which would swap out an existing city regulation on ride-hailing for an ordinance supported by the companies being regulated. More than money is at stake: If Austin doesn’t pass Prop 1, according to Uber and Lyft, they will pull out of the city.
Austin residents have seen their mailboxes stuffed with flyers and their scuzzy campus bars plied with canvassers. Reddit users say that Uber is texting its users to vote for Prop 1 “to keep Uber in Austin.” Proposition 1 is all that Austin can talk about these days. Uber and Lyft even have Tim Riggins playing for them!