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Snapchat User `Stories' Fuel 10 Billion Daily Video Views

  • More than a third of daily users create content using feature
  • Videos expand on Snapchat's instantly disappearing photos
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The majority of people using Snapchat Inc.’s application are making videos, fueling a boom in watching them, the company is telling its investors.

More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February. Snapchat on Thursday confirmed the number of video views.