Why Spirit Airlines Wants to Fly to Smaller Cities

The airline hopes to become “less predictable” about new routes as a way to compete with larger carriers.
Photographer: Sam Hodgson/Bloomberg

Spirit Airlines Inc. flies to roughly 200 markets and says its ultralow-cost model would work in more than 500. Its new chief executive officer, Bob Fornaro, is ready to test that notion by starting flights to some smaller cities.

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