Photographer: Jeff J Mitchell/Getty Images

Why 'Thirsty' Brand Tweets About Dead Celebrities Won't Go Away

Companies may consider being part of the conversation more important than good taste.

A far cry from the whiskey sipping, chain smoking Mad Men of eras past, modern marketing teams split their time between crafting content that won't offend and apologizing when, inevitably, someone is offended. Tasked with the Herculean notion that everyone on the Web must interact with, "like," and ultimately purchase a product, they spend their days poring over social media mulling how their brands can be part of the conversation.

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