Remember Nokia? It's Buying Startup Withings to Jolt Your Memory

  • Brand has decayed since Nokia sold phones, quit consumer space
  • Nokia sees $192 million Withings takeover as brand reviving

About a decade after Apple Inc.’s iPhone first hit the market, Nokia Oyj is seeking to relaunch its consumer business with health bands and connected scales by acquiring French startup Withings SAS. It’s out to revive a brand that was once one of Europe’s most valuable, but has slipped further as Nokia sold its phone business to Microsoft Corp. two years ago to focus on telecommunications networks.

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