Why Goldman Sachs Is Launching an Online Bank

Updated on
  • Regulators unveil liquidity rule, noting most banks meet it
  • Goldman, Morgan Stanley have multiplied deposits since crisis

Goldman Responds to New Liquidity Rule With Online Bank

Goldman Sachs Group Inc.’s new online bank, acquired from General Electric Co. last week, caps a decade-long shift by the firm and Morgan Stanley to lean more on deposits for funding -- efforts that will help them comply with a U.S. rule unveiled Tuesday.

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