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YP Plans First-Round Bid for Yahoo

  • Online directory said working with Goldman Sachs on strategy
  • YP Holdings separated from Yellow Pages print business in 2015
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YP Holdings LLC, the digital advertising business of what was formerly called, plans to submit a first-round bid Monday to merge with Yahoo! Inc., people familiar with the matter said.

YP is working with Goldman Sachs Group Inc. to investigate a variety of strategic alternatives, which could include acquiring smaller firms or selling itself, said the people, who asked not to be identified because the negotiations are private.