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Buy a Condo, Get a Private Jet: Luxe Amenities Reach New Heights

New luxury condo developments are offering memberships in private jet charter programs to help lure in new customers. Is this the final fusillade in the battle of real estate amenities?
relates to Buy a Condo, Get a Private Jet: Luxe Amenities Reach New Heights
Source: Verzasca Group

Once upon a time, rooftop pools, climbing walls, pet-washing stations, and golf simulation rooms were amenities that would genuinely help sell a high-end condo.  But as the luxury market expanded after the financial crisis, developers bent over backwards to up the ante, hawking screening rooms, wine cellars, bocce courts, and concierges until so many buildings had them that they seemed like one big blur of luxury add-ons.

In the hope that buyers have not become completely immune to fancy treats, a new development in Sunny Isles Beach, Fla., is offering something so over the top that it’s actually in the sky. With every purchase of a condo at the 61-unit Aurora, owners get a one-year membership to JetSmarter. The company lets users charter private jets in 170 countries.