No One Wants to 'Amazon and Chill' and That's Good for Netflix

  • Amazon introduces $8.99 stand-alone video streaming service
  • Netflix brand and superior content will prevent defections

Amazon.com Inc.’s new video-only subscription sets up a showdown with Netflix to win eyeballs for Internet-based movies and series, but Netflix’s brand strength and popular culture stronghold means it is likely to weather the increased competition, analysts said.

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