Source: Emaar Properties

A New Battle to Build the World’s Tallest … Marketing Platform?

Two projects in the Middle East promise to deliver the skyscraping-est building ever.

The Dubai-based developer Emaar Properties has plans to build what would be the world’s tallest building by 2020, in time for the Dubai World Expo, and of course the renderings from architect Santiago Calatrava Valls are stunning: a slender, minaret-like spire supported by cables that appear to drape the structure.

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