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A New Battle to Build the World’s Tallest … Marketing Platform?

Two projects in the Middle East promise to deliver the skyscraping-est building ever.
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Source: Emaar Properties

The Dubai-based developer Emaar Properties has plans to build what would be the world’s tallest building by 2020, in time for the Dubai World Expo, and of course the renderings from architect Santiago Calatrava Valls are stunning: a slender, minaret-like spire supported by cables that appear to drape the structure.

“We’re looking for a tower and a monument that adds value to the world,” said Emaar Chairman Mohamed Alabbar in a video last week announcing the project. He didn’t say exactly how tall the building would be, only that it would be “a notch taller" than another Dubai tower, the Burj Khalifa, currently the world’s tallest building, at 2,717 feet.