Airline executives hate few things more than supercheap ticket prices, which they often dub “junk fares” and “trash fares.”
Yet the industry has been awash in these deals for more than a year, as Spirit Airlines Inc. and Frontier Airlines Inc. expanded aggressively, and Southwest Airlines Co. began flying nationwide from Dallas. Some examples: $41 from Dallas to New York City; $34 from Las Vegas to San Francisco; $40 from Nashville to Orlando.