Lyft Is Gaining on Uber as It Spends Big for Growth
Visit many of America’s top landmarks, and amid the crowds of tourists, you’ll find hip, young people in pink, mustache T-shirts. This small army, spread across 20 of the largest U.S. cities, has been out in full force since late last year, handing out $50 Lyft ride vouchers to anyone passing by. For those who happen to miss the street teams, Lyft Inc. has been running giant billboards in Times Square and on bus stops around the country. Once a customer signs up, the company keeps them coming back by offering half-off fares on weekdays in Atlanta, Chicago, Miami, and other cities.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.