Taco Bell's Incredible Two-Year Quest to Melt Cheese
- Quesalupa -- grandchild of Gordita, child of Chalupa -- reigns
- Mexican-food chain hopes to ride gooey trail to more sales
A customer pulls apart a Taco Bell Corp. Quesalupa.
Photographer: Araya Diaz/Getty Images for Taco BellA cheese lover on Twitter expressed less than complete satisfaction with the Quesalupa, Taco Bell’s newest and cheesiest menu item. The company’s social-media team was on it.
“Dear @tacobell, Why can’t the quesalupa be as cheesy as your commercials? Sincerely, A customer who would marry cheese,” the tweet read.