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Houzz Makes Play for Singapore's $7.4 Billion Home Decor Market

  • Asia presents `enormous opportunity,' says CEO Adi Tatarko
  • U.S. startup has 40 million monthly unique users globally

Houzz Inc., the Sequoia Capital-backed U.S. startup that connects homeowners with designers and contractors, is bringing its service to Singapore to try and capture a slice of a S$10 billion ($7.4 billion) local remodeling market.

It’s started a dedicated website and mobile app for the affluent city state, the third country it’s entered in the Asia Pacific alongside Australia and Japan. About 150,000 people on the Southeast Asian island of 5.7 million already view its photo-rich site every month, according to Houzz co-founder and Chief Executive Officer Adi Tatarko.