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These Companies Could Score Big From UEFA's European Soccer Championship

Societe Generale analysts get excited about a multi-billion euro event.
Photographer: PRAKASH MATHEMA/AFP/Getty Images

With the UEFA European Football Championship coming up, you could forgive Societe Generale SA's European equity strategists for taking stock of what's on the pitch rather than in the market.

But a team led by Head European Equity Strategist Roland Kaloyan keeps their eyes on the prize—the vast amount of money that'll be changing hands at the month-long event taking place in France starting on June 10.