Sainsbury Ends Price-Matching Program as U.K. Grocer War Rages

  • Supermarket will replace promotion with lower regular prices
  • Move is part of CEO Coupe's broader effort to reduce offers

J Sainsbury Plc will shutter its price-comparison program after five years, another sign that Chief Executive Officer Mike Coupe is putting his own stamp on the supermarket chain as he approaches his second anniversary in charge.

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