J Sainsbury Plc will shutter its price-comparison program after five years, another sign that Chief Executive Officer Mike Coupe is putting his own stamp on the supermarket chain as he approaches his second anniversary in charge.
The British grocer is replacing its so-called “Brand Match” promotion with lower regular prices on products like chicken, bread and cheese, it said in a statement Thursday. The move, effective April 26, is a response to feedback from customers, who wanted clearer, simpler product prices, Sainsbury said.
