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Masters Tees Off as PGA Tour Considers Getting Into Gambling

  • PGA put out request for proposal to sell data to bookmakers
  • Betting on golf is a $2.8 billion business and growing
Honorary starter South Africa's Gary Player tees off to begin Round 1 of the 80th Masters Golf Tournament at the Augusta National Golf Club in Augusta, Georgia, on April 7, 2016. / AFP / Jim Watson (Photo credit should read JIM WATSON/AFP/Getty Images)

Honorary starter South Africa's Gary Player tees off to begin Round 1 of the 80th Masters Golf Tournament at the Augusta National Golf Club in Augusta, Georgia, on April 7, 2016. / AFP / Jim Watson (Photo credit should read JIM WATSON/AFP/Getty Images)

Photographer: Jim Watson/AFP via Getty Images

Golf betting generates an estimated $2.8 billion every year, and the PGA Tour wants a piece.

The Tour has asked a handful of data companies to submit bids for the right to package real-time tournament data into feeds for gambling houses, according to a “request for proposal” reviewed by Bloomberg News. The governing body of American men’s golf “continues to explore the risk/return trade-off associated with potential entry into the online sports gaming category,” the documents said.