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Twitter Gets NFL Thursday Night Games for a Bargain Price

  • Company said to pay around $10 million to live-stream 10 games
  • 'We did not take the highest bidder on the table,' said NFL
Bloomberg business news

NFL, Twitter in Deal to Stream Thursday Night Football

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Twitter Inc. just did its first broadcast deal, and it’s a big one. The company will stream 10 Thursday night National Football League games during the 2016 season, a package that cost the service around $10 million, according to a person familiar with the matter.

This is a triumph for Twitter, which is struggling to attract new users and expand its content beyond the posts of journalists, politicians and celebrities. Success with NFL games will also pave the way for more video deals that could include other professional sports, political content, and eventually entertainment, Chief Financial Officer Anthony Noto said in an interview.