Samsung Rewrites Playbook to Juice Galaxy S7 Sales

  • Estimates of S7 sales raised to 9 million units from 7 million
  • S7 expected to sell triple the amount of S6 in same period

Samsung 1Q Op Profit, Revenue Beat Estimates

Samsung Electronics Co. is deploying a new strategy that’s being credited for making the Galaxy S7 smartphone a surprise hit since its debut in March: releasing it sooner and pricing it cheaper.

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