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Xiaomi Makes First Investment in India, Teaming With Hungama

  • Chinese smartphone maker wants content to add to its phones
  • Xiaomi is targeting the rapidly expanding Indian market
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Xiaomi Bets Big on India

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Xiaomi Corp. is leading a $25-million investment in India’s Hungama Digital Media Entertainment, an online provider of music and videos, as it seeks to lure more customers in the world’s fastest-growing smartphone market.

“India is a fast-growing, strategic geography for us and it’s about time we established our services offerings here,” said Hugo Barra, Xiaomi’s vice president of global operations. Xiaomi will start integrating Hungama’s content, including themes and ringtones, into its products.