Alaska Bets on Bulk With $2.6 Billion Virgin America Acquisition

  • Offer is 86% above target's value before talks were reported
  • Expansion on both coasts is meant to fend off bigger rivals

Alaska Beats Out JetBlue for Virgin America

From an initial overture five months ago through a two-day bidding war last week, Alaska Air Group Inc. was determined to acquire Virgin America Inc. as a means toward national expansion -- and protection from larger rivals.

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