Alaska Bets on Bulk With $2.6 Billion Virgin America AcquisitionBy
Offer is 86% above target's value before talks were reported
Expansion on both coasts is meant to fend off bigger rivals
From an initial overture five months ago through a two-day bidding war last week, Alaska Air Group Inc. was determined to acquire Virgin America Inc. as a means toward national expansion -- and protection from larger rivals.
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