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Chipotle Considers Opening Chain Under ‘Better Burger’ Name

  • Company filed U.S. trademark application earlier this month
  • Chain is looking at burger concept as possible ‘growth seed’
Bloomberg business news

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Chipotle Mexican Grill Inc. may be getting into the burger business.

Chipotle, which has already invested in two smaller chains, is considering opening another restaurant concept focused on hamburgers, said Chris Arnold, a spokesman for the Denver-based company. The company filed a trademark application this month for the name “Better Burger,” according to the U.S. Patent and Trademark Office website.