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SoundCloud Becomes More Like Spotify and Every Other Music Streaming Service

The most unusual company in streaming music launched a very conventional subscription service on Tuesday.
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Can SoundCloud’s Premium Service Measure Up to Rivals?

SoundCloud Ltd. is finally getting into line to appease record labels. But being like everyone else in the streaming music business may not solve the Berlin-based startup's financial challenges.

On Tuesday, SoundCloud launched a long-awaited premium service, SoundCloud Go, that's strikingly similar to rival offerings already out there. This is a big change for the company, which rose to prominence by being different. It's known as the YouTube of audio tracks thanks to a huge library of free, exclusive remixes, b-sides and DJ sets that pulled in far more listeners than Spotify, Apple Music, or Pandora.