How Sharing Cars Could Actually Boost Auto Sales

Uber could help Ford.

Berlin's Taxis As German Court Considers Uber Technologies Inc. Ban
Photographer: Krisztian Bocsi/Bloomberg
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Technological innovation in the auto industry, from the advent of Uber Technologies Inc. to a future with self-driving vehicles, promises to change the game for commuters and carmakers.

This shift towards on-demand, shared, and potentially autonomous mobility that's already underway addresses a glaring problem for drivers: Vehicles have a high up-front costs to own and depreciate swiftly, but they aren't necessarily heavily utilized.