Nissan's Ghosn Tries Again to Revive Sputtering Truck Sales

Updated on
  • Ghosn moving slowly to add multiple variants for Titan model
  • Detroit defends pickups, the last bastion of domestic glory

Nissan Unleashes 'Godzilla' at NY Auto Show

Carlos Ghosn opened the New York auto show saying the industry is going to change more -- with connectivity, autonomy and electrification -- in the next five years than it has in the past 20. One thing that’s likely to stay the same: Big pickups are hugely popular and profitable in the U.S. -- and dominated by domestic brands.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.